EM Marketing · OLFU Valenzuela
Work · Team Agila · Leadership · Recognition
BS Marketing Management · Class of 2027

Eric
Cesar
Madriaga

A marketing student who plans it, pitches it, and stands in the room when it opens.

Work with me → Three campaigns Résumé PDF ↗
Eric holding the Advert Expo 2026 grand champion trophy
Grand Champion
Advert Expo 2026
14 Citations
Two events
2024—2026
Advert Expo 2026
Grand Champion
Fashion Exhibit 2026
Iconic Collection — Champion
Fashion Exhibit 2026
Best Catalog — Champion
Fashion Exhibit 2026
Cover Icon — Champion
Advert Expo 2026
Best Ad Story
Advert Expo 2026
Best Creative Concept
JIL Colleges · 2024
Dean's Honors List
Phoenix Hackathon 2026
3rd Place
+ more on file
Grand champion announcement on stage
Rise Tower Assembly Hall · May 19, 2026
The night Mainstream took it.

Selected work

Three · 2024—2026
01 Retail · 2026

Retail Fashion Exhibit

Style & Story: Threads of Culture, Fantasy, and Identity

Led the preparation of the exhibit — merchandising, market presentation, and floor operations.

Iconic Collection — Champion Best Catalog Cover Icon
PLANBuilt the product story and floor flow using merchandising principles — what visitors see first, and why.
PRESENTDirected the market presentation: styling, signage, and the visual hierarchy of every look.
RUNRan day-of retail operations with the team — the exhibit opened on schedule and on concept.
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Iconic Collection group on stage Iconic Collection
Best Catalog awarding on stage Best Catalog
Exhibit award certificates Seven citations
Mainstream team on stage with certificates The whole committee
Team selfie with medals and grand champion certificate
The Mainstream team and mascot on stage at Advert Expo 2026 Advert Expo 2026 · mAInstream on stage
02 Campaign · 2026

Advert Expo: Mainstream

Grand Champion — OLFU Valenzuela

Committee lead on planning and execution — a campaign concept built into a live booth experience.

Grand Champion Best Ad Story Best Creative Concept Best Poster · Music · Mascot
LEADOwned the plan end to end — concept, timeline, task splits, and the pitch.
BUILDTranslated the campaign concept into a walk-through booth people actually remembered.
HOLDKept the group aligned under deadline — the part of marketing nobody puts on a slide.
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03 Product launch · 2024

Product Launching: Elev8

BiboBites veggie cereal — “Veggies in Every Bite!”

Led development and execution of a launch campaign staged live at a university event — branding, planning, and audience engagement in one afternoon.

Branding Packaging On-pack game
BRANDShaped the name, voice, and look so the product read as one idea on the floor.
PLANBuilt the marketing plan behind the launch: positioning, messaging, rollout beats.
PACKThe pack carried the pitch on the floor — a smiling green mascot in a farmer’s hat, a field band across the front, a Try Now burst, and a maze printed on the side panel.
ENGAGERan engagement on the day — demos, pitch, and follow-through with visitors.
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BiboBites veggie cereal boxes arranged on the launch table BiboBites · the pack
04 Innovation · Jul 2026

Team Agila

PHOENIX Hub Healthcare Innovation Challenge — the flagship event of HealthForge 2026

Nine multidisciplinary teams, each named after a Philippine bird. Agila was mine — a business student in a room of nursing, med-tech, pharmacy, and computer science students, building a technology-driven healthcare solution from scratch and pitching it to judges from DOST-ASTI, IPOPHL, OLFU, and RDIC.

The challenge brought together students from eight health and non-health programs, and marked a milestone in the University's internationalization with Burapha University, Thailand.

9 teams 8 programs DOST-PCHRD Burapha University, TH
Source — OLFU News, RDIC ↗
Team Agila on stage at the HealthForge 2026 awarding ceremonies
↳Awarding ceremonies, HealthForge 2026
OLFU Valenzuela
HealthForge 2026 certificate of participation issued to Eric Cesar Madriaga
↳Certificate of participation · 14 Jul 2026
College of Business and Accountancy

Leadership & service

FJMS · 2025—2026
05 Officer · AY 2025—2026

Vice President for
Internal Affairs

Fatima Junior Marketing Society · OLFU Valenzuela

Facilitated the planning, coordination, and execution of organizational events while overseeing internal operations — keeping officers and members working off the same plan.

RUNHeld the internal side of the org year — coordination between officers, and the calendar behind every event.
STAGECited for leadership in the successful conduct of Mr. and Ms. CBA 2026, held 3 March 2026.
SERVELed the packaging of donated goods for the outreach program Serving with Compassion, Leading with Responsibility — organizing, preparing, and getting the goods out on the day.
Certificate of Recognition Certificate of Appreciation Community outreach
Fatima Junior Marketing Society on stage at the Council of Leaders FJMS · Council of Leaders
FJMS certificate of recognition for service as Vice President for Internal Affairs
Recognition · 23 Jul 2026
FJMS certificate of appreciation for Mr. and Ms. CBA 2026
Appreciation · Mr. & Ms. CBA 2026
Eric Cesar Madriaga
Valenzuela, PH · Open to internships

Background

Education · 2021—present
Our Lady of Fatima University
BS Business Administration, major in Marketing Management
2023—PRESENT
Assembly Woman Felicita G. Bernardino Memorial Trade School
2022—2023
La Consolacion University
Accountancy, Business, and Management
2021—2022
Tools & training
Canva — graphic design and visual content CapCut — video editing and short-form content SAP Business One — end-user

Works well with others toward shared objectives, adjusts to change and stays flexible, and builds positive relationships through clear communication.

01
Social strategy
02
Content creation
03
Brand strategy
04
Market research
Internships · Freelance · 2026

Let's make
something
worth showing up for

ericmadriaga3@gmail.com ebmadriaga8384val@student.fatima.edu.ph Résumé PDF ↗
Our Lady of Fatima University Valenzuela · 2023–2027 Valenzuela, PH